Main Street Vero Beach (MSVB) is a non-profit organization affiliated with the Florida Main Street program, part of the State Division of Historical Resources and is a member of The National Main Street Center a subsidiary of the National Trust for Historic Preservation. Across the nation, Main Street’s 4-point approach of Organization, Promotion, Design and Economic Restructuring has transformed the way communities revitalize, promote, and manage their historic downtowns and neighborhood commercial districts. Main Streets everywhere thrive again living on as places of shared memory where people still com together to live, work and play.
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in Vero's downtown commercial district. By getting everyone working toward the same goal, the Main Street Vero Beach program has provided effective, ongoing management and advocacy for historic downtown and our neighborhood business district.
Promotion takes many forms, but the primary goal is to create a positive image that rekindles community pride and improves consumer and investor confidence in our downtown commercial district. Advertising, retail promotions, special events, social media and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate the downtown commercial district's unique characteristics, business establishments, activities to shoppers, investors, potential business and property owners, and visitors.
Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in the downtown commercial district by directing attention to all of the physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. Design also means instilling good maintenance practices downtown, enhancing it's physical appearance through rehab of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.
Economic Restructuring strengthens the community's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that our market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of downtown. The goal is to build a commercial district that responds to the needs of today's consumers.