Sales and Marketing; Is There a Difference?

by Editor - | Marketing

Marketing and selling concepts are usually perceived as being the same, but there are some important differences between the two. One is the fact that the selling concept is focused on the product, while the marketing concept is focused on the customer needs.

Blogs – Beneficial for Your Business & Made Easy on

by Gary Fox | Marketing

Blogging is nothing more than providing content. ‘Content Marketing’ is a marketing strategy that is based on creating and sharing content valuable to the community or your target audience, thus establishing yourself as an authority in your field. It helps build a strong relationship with your readers and potential customers and ultimately leads to increased sales without the need for traditional hard selling.

Reviews Are Important to Your Business

by Gary Fox | Marketing

Today's shoppers depend on online reviews; the same way your parents depended on a friend's recommendation.